Our Work
LA POLIÈ Fragrances
Luxury Fragrance House
Situation: A high-end fragrance house lacked the "Premium" feel required to scale. The storefront and email flows felt like mid-market DTC, with UX glitches and generic copy that devalued the product.
Task: Realign the digital ecosystem (Web + Email) to reflect a true luxury brand identity before launching customer acquisition.
Action:
CRO & UI: Fixed navigation bugs and image scaling; refined color palettes for a minimalist, "luxury-first" UI.
Email Infrastructure: Redesigned Klaviyo flow foundations with sensory-driven copy and elevated visuals.
Copywriting: Replaced generic "sales" language with brand-aligned storytelling across all touchpoints.
Result: A cohesive, trust-focused foundation ready to convert high-ticket traffic at scale.
Yamini's Menswear
Online Luxury Menswear Store
When B&T inherited Yamini's Menswear's Shopify store, the problem wasn't a messy storefront. It was a product architecture that had quietly collapsed under its own complexity.
Suits carried size, inseam, fit, and length variants. Shirts tracked collar size, sleeve length, and fit. But the logic connecting them was inconsistent at best and contradictory at worst.
The same physical size existed under different SKU formats across product categories.
Single SKUs mapped to multiple products.
Multiple SKUs mapped to the same one.
When a customer placed an order, Shopify was deducting inventory from the wrong variant — meaning the store was selling stock it didn't have and couldn't fulfill what it had sold.
The warehouse counts didn't match the system. Marketing was running campaigns against phantom inventory. Refunds were climbing. Customer service was absorbing the fallout.
B&T rebuilt it from the ground up.
That meant standardizing every naming convention and variant structure across the catalog, ensuring each SKU mapped cleanly to exactly one physical inventory unit.
It meant sitting with the warehouse manager, counting physical tags, and reconciling those counts against what Shopify believed existed.
It meant building a master SKU control sheet — a single source of truth for product category, sizing, color, fit, inventory status, and preorder eligibility.
And it meant implementing clear in-stock vs. preorder logic so marketing could run campaigns without operations quietly breaking behind them.
What came out the other side wasn't a cleaned-up store.
It was a stable product infrastructure — one where fulfillment worked, inventory was accurate, and the business could actually scale.
“Ben and Tyler helped optimize my online menswear store by improving functionality, fixing sizing and styling issues, and enhancing the overall design to attract customers. They also manage my weekly email marketing and promotional offers. I highly recommend their agency for anyone needing expert ecommerce marketing and conversion support.”
Cream & Ivory
Website Development/Migration
B&T helped a Pasadena based vintage bridal boutique redesign their website and migrated it to Shopify.
When B&T began the project, Cream & Ivory’s website was minimal and lacked the essential elements needed for a compelling online presence.
B&T revamped the website to ensure it was both visually appealing and fully functional, creating a professional and user-friendly online experience.
As the brand expanded, B&T managed a comprehensive migration to Shopify, overseeing theme setup, data export/import, image organization, domain transfer, URL redirects, and the configuration of payments and shipping processes.
The month-long migration ensured a seamless transition, resulting in a scalable, professional storefront designed to support long-term growth.
ATAM Auto
Conversation Rate Optimization/Meta Advertising
We helped ATAM Auto, an automotive accessories company, go from 0% to 2% conversion rate and achieve 5 figure months in just 3 months.
B&T helped ATAM achieve 3 — 6 Return on ad spend (ROAS) on Facebook and Instagram.
Product Sourcing & Store Setup
Desk Flow
B&T helped an Upwork client source products, build a Shopify store, and setup advertising accounts.
““Tyler is super knowledgeable in e-commerce and marketing and built me a beautiful store with a great product and his communication is off the charts looking forward to working together multiple times””
4ORE Nutrition
Tracking & Pixel Setup
B&T pinpointed the issue causing the store’s pixels to fail in tracking conversions, ensuring accurate data collection moving forward.
“I am very lucky to have found Tyler. I had several back end issues that I don’t have the experience to handle and went to the platform just hoping. Tyler not only fixed the issues, but had recommendations and provided a huge value add for me. He went WAY above and beyond and never once concerned himself with the money to be paid. I not only would recommend him to anyone, but I will be continuing to use him more. Thanks so much Tyler!”